1.2 Billion Users: ChatGPT Business Hub, Claim Your Business
ChatGPT Business Hub lets any eligible company claim your business profile, add prices and see mentions. Here is what launched, what Indian businesses get now, and what stays US-only.

Ask ChatGPT which phone to buy, and until this week the brands in the answer had no official way to correct how they were described. That changed on Tuesday. OpenAI opened a ChatGPT business feature that lets companies claim your business profile, fix its details and see how often the chatbot mentions them.
The pitch is reach. OpenAI says the tools connect businesses with ChatGPT's 1.2 billion weekly active users, and India is now its largest market by weekly users.
Quick answer
- Businesses in ChatGPT is a new beta that includes Business Hub, where a company can claim and verify its profile, update details and add product feeds with prices and availability.
- The hub shows aggregated insights such as mentions, profile views, website clicks and discovery topics.
- Business Agents, AI chat assistants that answer questions for a brand, are only for eligible US e-commerce and online service businesses for now.
- Indian businesses can claim a profile where it is supported, but should treat this as an early beta, not a finished channel.
What is ChatGPT Business Hub?
ChatGPT Business Hub is OpenAI's new dashboard where a company claims its listing in ChatGPT, verifies it, and then controls the facts the chatbot uses about it.
Once verified, companies can update key details and add product feeds with pricing and availability, OpenAI told Reuters. The feature launched in beta on Tuesday.
If that sounds like a Google listing, it is meant to. TechTarget says the product competes directly with Google Business Profile, which also lets companies verify and update their information.
TechCrunch compared the insight screens to Google Analytics, because they show profile views, business mentions and website clicks.
How do you claim your business on ChatGPT?
You claim your business through Business Hub, complete OpenAI's verification, and then edit your details and product feed; large accounts can go through an OpenAI representative instead.
There are three routes, according to Reuters:
- Most companies start the claim themselves in Business Hub.
- Existing OpenAI Enterprise customers and advertisers can work with their OpenAI representative.
- Shopify merchants can connect their store through Business Hub or the Shopify admin.
Verification is the step nobody can fully describe yet. OpenAI's VP of monetization, Benji Shomair, said there are different methods for different businesses and did not share specifics (The Verge).
So keep your public details consistent before you apply: the same business name, address, phone number and website everywhere. That is ordinary listing hygiene, and it gives any verification check less to question.
What do ChatGPT Business Agents do?
A Business Agent is a brand's own AI assistant inside ChatGPT that answers customer questions about its products, in a chat kept separate from your normal conversation.
When a business with an agent appears in a ChatGPT answer, you can open its profile and start a separate chat, India Today reports. You can ask how two products differ or which features suit you.
Businesses write the instructions and context the agent follows. Chats are labelled and kept apart from ChatGPT's independent answers.
Businesses can also sponsor their agent and use it as the landing spot for ChatGPT Ads, with sponsored placements labelled.
For now, the agents are open only to eligible e-commerce and online service businesses in the US. None of the reports gives a date for India.
What does ChatGPT business mean for Indian companies?
For Indian companies, the useful part today is the profile and the insights; the agents and the shopping push will matter more once they reach India.
Businesses in ChatGPT is rolling out globally in beta, says India Today. That means a shop in Indore or a SaaS startup in Bengaluru can start with the claim.
The audience is large. India overtook the US as ChatGPT's largest market by weekly active users, and its user base has doubled since January, OpenAI India MD Prabhjeet Singh said (Indian Startup News). In February, OpenAI had put India above 100 million weekly users.
The paid side is already here too. OpenAI began showing ads in India at the end of August on the Free tier and the Go plan, and its self-serve ads manager offers daily budgets from ₹725 (Nakoda News).

Source: Nakoda News
Razorpay became a partner in October to help Indian brands prepare product catalogues and run ChatGPT campaigns. Early advertisers include Tanishq, Fastrack, Tata Neu and Shaadi.com.
Payments are the missing piece. Singh said announcements on UPI and payments are expected in the coming weeks, building on an agentic payments pilot with NPCI and Razorpay.
What most guides miss: a free claimed profile and a paid sponsored agent are two different things. In India, the paid route already has a floor of ₹725 a day for ads, while Business Agents themselves are not yet open here, so a small business should claim and tidy its profile first and spend nothing until agents arrive.
Should you trust business answers in ChatGPT?
Treat them like any listing: useful, but written partly by the business, and sponsored placements are paid for even when they are labelled.
OpenAI says it does not share users' conversations or Business Agent chats with businesses, and insights appear only above certain thresholds (Reuters).
Omdia analyst Lian Jye Su told TechTarget there are legitimate concerns about how much OpenAI will take from its business clients. He also said agents going out of control could worry enterprises.
There is history here as well. OpenAI earlier tried to make ChatGPT a shopping hub with commission fees and a checkout cart, then retired that effort in March (TechCrunch).
As a shopper, check prices and return policies on the seller's own site before you pay. As a business, check what ChatGPT already says about you before you claim.

FAQs
Is ChatGPT Business Hub available in India?
Businesses in ChatGPT is rolling out globally in beta, so eligible Indian businesses can try to claim a profile. Business Agents are limited to eligible US businesses for now.
Is claiming your business on ChatGPT free?
The launch reports do not list a price for claiming a profile. Sponsoring a Business Agent runs through ChatGPT Ads, which is paid.
Can a business read my ChatGPT chats?
No. OpenAI says it does not share users' conversations or Business Agent chats with businesses, and insights are aggregated.
Is ChatGPT business the same as the ChatGPT Business plan?
No. Business is one of ChatGPT's paid plans, which stay ad-free. Businesses in ChatGPT is about how a company appears to ChatGPT users.
Expert review: pending.
This is a news explainer based on OpenAI's announcement and publisher reports. Features are in beta and may change; check OpenAI's own pages before making business decisions.
Related reading
- 100 Million to No. 1: ChatGPT Users in India Overtake the US
- 315 Reports vs 22: Why ChatGPT Login Is Not Working Today
- $10 Billion Cut: Why OpenAI's Funding Round Valuation Fell
Sources
- Reuters: OpenAI lets businesses claim ChatGPT profiles, adds AI agents for US e-commerce firms
- The Verge: ChatGPT is getting verified AI Business Agents
- TechCrunch: OpenAI rolls out new business profiles, making ChatGPT a little more like Google
- TechTarget: OpenAI's Businesses in ChatGPT targets enterprise trust
- India Today: OpenAI rolls out business AI agents on ChatGPT, to help customers during shopping
- Indian Startup News: India overtakes the United States as ChatGPT's largest market
- Nakoda News: India Overtakes US as ChatGPT's Largest Market, OpenAI India Chief Says
Tagged Topics
Keep reading
Thanks for reading Kali Zubaan
Explore more articles in Tech & AI or return to the main publication feed.





